Parallel Union
Parallel Union is a community-run content collective that regularly hosts gaming events and tournaments for the community to enjoy. It serves as a positive hub for different content creators, all helping each other grow and share their work.
I was tasked with developing the branding identity of Parallel Union, creating the logo, colours, and typeface, as well as designing a social graphic template they could utilize.
Colours
HEX: #4D96F4
RGB: 77 150 244
CMYK: 64 36 0 0
HEX: #E6E7E8
RGB: 230 231 232
CMYK: 8 6 6 0
HEX: #262627
RGB: 38 38 39
CMYK: 72 66 63 69
Typography
Brand Identity
I wanted the brand identity to reflect the three core values that the owners built the idea around, utilizing a clean and simple look for the logo, typeface, and colours while incorporating those values by connecting parts of the typeface.
I also wanted it to appear clean but not overly 'corporate,' drawing inspiration from skateboard and snowboard branding.
Social Graphics
Parallel Union tasked me to create some social posts and templates for their socials, including content spotlight posts and event tournament announcements.
