Lone Star Mercedes-Benz
Lone Star Mercedes-Benz is a Calgary-based Mercedes-Benz dealership that has been operating for over 50 years.
I was hired in June 2017 as a Digital Marketing Assistant and was promoted to Digital Marketing Specialist in 2021. I'm responsible for managing/designing assets, including digital and print ads, website assets and pages, signage, and other promotional materials.
Print Assets
For print and digital assets, I needed to ensure that the design was representative of and adhered to the Mercedes-Benz Canada Brand Standards while still setting us apart from our competition. Print assets range from newspaper and magazine ads to signage, decals, business cards, and event materials.
Digital Assets
Digital assets range from social posts, website banners, newsletter assets, and online advertising.
